Please ensure Javascript is enabled for purposes of website accessibility

Malibu Rum Price, Sizes & Buying Guide

Rebecca Hanlon
Last Updated: February 28th, 2023

If you’re looking for an updated Malibu Rum price guide, here’s what you need to know. In the early 1900s, a German naturist named August Engelhardt started a community of like-minded people on an island in the South Pacific.

This community’s beliefs were centered around free-living, worshiping the sun, and an all-fruit diet. The main component of their all-fruit diet was coconuts.

Unfortunately, this is where the fun part of the story ends. If turns out you need to eat more than fruit to avoid many health problems including starvation.

If only August Engelhardt would have lived about 100 years later. Not only could he have eaten coconuts as part of a balanced diet, but he could have enjoyed drinking coconuts in the form of Malibu Rum.

Malibu Rum has all the qualities he was searching for, including coconuts, tropical rum, and sunny island vibes. So what exactly is this magical liquid known as Malibu Rum?

Malibu Rum is a Caribbean rum expertly mixed with coconut liqueur.

A Brief History of Malibu Rum

history of malibu rum

The Malibu Rum story started in 1978 with a British liquor executive named Tom Jago. Tom has an impressive record in creating variations on existing spirits, as he also invented Bailey’s Irish Cream and Johnnie Walker Blue Label.

In the case of Malibu Rum, Tom came up with this genius concoction with the piña colada in mind. A piña colada is a cocktail consisting of pineapple juice, white rum, and coconut cream.

Swapping out Malibu Rum gives the piña colada and other tropical cocktails an extra coconut kick. So how is Malibu Rum made? As it is considered a rum-based coconut liqueur, it is made like your average rum up until the point where coconut flavors are infused.

Traditional rum is made with the base ingredient of sugar cane, which is primarily grown in the Caribbean–a group of tropical islands in the Caribbean Sea that is south of Florida and north of South America.

The sugar cane is grown in fields, harvested, chopped, and pressed. From there the fresh sugar cane juice can be fermented, or more commonly, the juice is boiled to create molasses before fermentation.

After fermentation, the liquid is distilled to produce rum. At this point, depending on the type of rum, it can be aged for a short time or for multiple years.

White rum, which is the base in Malibu Rum, is aged for a short time before being infused with coconutty goodness and bottled. Malibu Rum is the best-selling coconut-flavored Caribbean rum in the world.

It was originally produced in Curaçao but later moved production to Barbados, where West Indies Rum Distillery Ltd rum is used as the base rum.

The Malibu brand was sold a few times throughout the years and is currently under the Pernod Ricard umbrella. Pernod Ricard’s beverage brands portfolio also includes popular brands like Jameson Irish Whiskey, Absolut Vodka, and Kahlua Coffee Liqueur.

Malibu Rum Price, Variations & Sizes

malibu rum prices, variations

Malibu has a robust line of rum-based liqueurs and alcoholic beverages.

The Malibu product line runs the gamut from Malibu Original coconut liqueur, to Malibu flavored with other tropical fruit varieties, to the more robust Malibu Black, to ready-to-serve cocktails in a can or pouch, to single-serve malt beverages.

If you’re a fan of tropical fruit-infused drinks, you’re going to have no trouble finding a Malibu product to suit your needs.

Type ABV Size Average Price
Malibu Original Caribbean Rum with Coconut Liqueur 21% 750 ml From $16.99
1.75 L From $25.99
Malibu Caribbean Flavored Rum 21% 750 ml From $16.99
Malibu Black Rum 35% 750 ml From $16.99
1.75 L From $25.99
Malibu Cocktails 7% 4 Pack of 12 oz cans From $11.99
Malibu Splash Malt Beverages 5% 4 Pack of 12 oz cans From $9.99
Variety Pack of 8 – 12 oz cans From $16.99
Malibu Ready-to-Serve Cocktails 12.5% 1.75 L From $17.99
  • Malibu Original Caribbean Rum with Coconut Liqueur is one of the most popular beverages in the world.
  • Malibu Caribbean Rum doesn’t stop with coconut. They now have a long line of flavored rum liqueurs flavored with Watermelon, Lime, Strawberry, Pineapple, Mango, Passion Fruit, and Banana.
  • Malibu Black Rum is also a coconut liqueur but more extreme than the original. Malibu Black has a more pronounced flavor and higher alcohol content.
  • Malibu Cocktails in a can are available in Piña Colada or Strawberry Daiquiri flavors.
  • Malibu Splash Malt Beverages are lower alcohol malt beverages available in Watermelon, Strawberry, Lime, Passion Fruit, and Pineapple.
  • Malibu also has ready-to-serve cocktails available in a convenient pouch. These pouches are available in Rum Punch and Blue Hawaiian flavors at 12.5 percent alcohol by volume.

Malibu Rum Alternatives and Comparisons

malibu rum alternatives

Malibu Rum is the original coconut flavored rum, but there are other options if, for some reason, Malibu is not available.

Parrot Bay Coconut Rum has a similar flavor profile, price point, alcohol content, and extended line of other flavored rum drinks. Parrot Bay is part of Captain Morgan Rum which is owned by Diageo, another beverage powerhouse.

Another quality coconut rum is Bacardi Coconut Rum. Bacardi Coconut Rum is widely available and offers you some of the things that Malibu Rum offers.

The only major difference is that the alcohol content is much higher at 35 percent alcohol by volume. This puts Bacardi Coconut Rum more in line with Bacardi Black.

Two other coconut rums that will do in a pinch are Cruzan Coconut Rum at a slightly lower price and Brinley Gold Shipwreck Coconut Rum at a slightly higher price.

How to Drink Malibu Rum

how to drink malibu rum

While you can drink Malibu Rum straight, and some people do, it might come off a bit sweet. Malibu Rum made its way into the world by being a fantastic ingredient in tropical cocktails.

Malibu Rum is great mixed with a single ingredient, like pineapple juice, cola, or other tropical fruit juices. You also can’t go wrong making a Piña Colada, Bahama Mama, or Mai Tai.

Typically, these drinks would be served on the rocks or frozen. It doesn’t hurt to add a tiny umbrella to trick yourself into thinking you’re on an island either.

Frequently Asked Questions

1. Is Malibu Rum gluten free?

Yes, Malibu Rum is considered to be gluten-free. Welcome to the islands those of you with celiac disease or gluten free diets.

2. Is Malibu Rum Vegan?

Unfortunately, no it’s not. While there aren’t officially any animal ingredients in Malibu, one of the sugar suppliers uses a non-vegan-friendly process.

3. What cocktails can I make with Malibu Rum?

Malibu can be used in many delicious cocktails, but it really shines in a tropical cocktail. Here are a few favorites:

Malibu Piña Colada

  • 1 Part Malibu Original
  • 1.5 Parts Pineapple Juice
  • .5 Part Coconut Cream
  • Pour all ingredients into a shaker with ice. Shake well, pour into a glass, garnish with a pineapple wedge and/or umbrella, and enjoy.

Malibu Sunrise

  • 2 Ounces Malibu Original Rum
  • 2 Ounces Orange Juice
  • 2 Ounces Pineapple Juice
  • ¼ Ounces Grenadine
  • Ice
  • Pineapple Wedge (for Garnish)
  • Cherries (for Garnish)
  • Combine Malibu, orange juice, and pineapple juice in a glass filled with ice.
  • Slowly pour grenadine, allowing it to sink to the bottom (do not mix). Garnish with pineapple wedge and cherries.

Malibu Bay Breeze

  • 1 Part Malibu Original
  • 1 Part Cranberry Juice
  • 1 Part Pineapple Juice
  • Pour ingredients into a glass over ice and enjoy. Easy!

4. How many calories are in Malibu Rum?

Malibu Original Coconut Rum has 140 calories per serving (serving size: 2.5 oz).

5. How many carbs are in Malibu Rum?

Malibu Original Coconut Rum has 13.4 grams of carbohydrates per serving (serving size: 2.5 oz).

Interesting Facts & Myths

Since Malibu Rum and rum, in general, have their roots in the Caribbean, why the name Malibu?

Malibu is, after all, a city in Southern California and not very near the Caribbean. Well, the creators thought the name gave off good vibes and “sounds like warmth.”

Why does Malibu Rum come in white bottles?

Inconclusive, but Malibu Rum has been in white bottles with the signature palm tree logo from the start. Possibly just as a way to distinguish this unique liqueur from the rest of the pack.

The white bottle was so ahead of its time that they couldn’t find enough white bottles for production. They ended up painting bottles white in their production facility.

About The Author

Rebecca Hanlon

Rebecca has been a blogger for over 5 years, before that enjoying a number of jobs to fund her passion for travel. She's taught English as a foreign language, a part-time Barista, a waitress, and a tour guide.

Just so you know, if you click on a product on and decide to buy it, we may earn a small commission.

Leave a Comment