Known as the world’s fastest-growing tequila, Casamigos is quickly becoming a household name, if it is not already in some areas.
Casamigos was, as the brand says, created by friends and intended only for friends. But it soon became open to the public.
Casamigos was born from an idea one night in Mexico. Two friends were longing for a tequila that they could enjoy as it was and not have to be covered with the bitter taste of lime or salt. Thus, the smooth drinking tequila was created.
But, having started out as a personal conquest among friends, what does a bottle of Casamigos actually cost? And is it worth the price? Let’s find out!
A Brief History of Casamigos
The Casamigos label was launched in 2013. This brand was created and co-founded by George Clooney, Rande Gerber, and Mike Meldman.
Initially, friends George Clooney and Rande Gerber started up the company, intending only to make tequila for themselves and their family and friends.
They desired a tequila that was more to their personal tastes, so they partnered up with their master distiller in Mexico and began creating Casamigos.
The creation of this drink took several years and many blind tastings. Until finally, they got the taste just right!
To make this distinctive tequila, the finest Blue Weber agaves are grown in the highlands of Jalisco, Mexico, in rich, red clay soil. The blue agaves are then hand-selected for use in the creation of Casamigos.
Once collected, the agave piñas are roasted in a traditional brick oven for three days. This is a key step in the process that distinguishes this method from other creators. Typically, other creators simply steam their agave piñas for just seven hours.
A special yeast blend is used by the Master Distiller which results in a refined and consistent flavor. This is different from other creators again, as typically commercial yeast is used.
The final step in the creation of the Casamigos tequila, which results in the drink’s unique flavor, is an eighty-hour fermentation process. This is astounding, compared to the average forty-eight-hour fermentation.
Today, the company makes a number of different blends of tequila. Each blend features its own unique flavor, aroma, and color. But tequila is not all this company makes. Casamigos also brews mezcal!
The brand is no longer owned by the famous friends, however. In 2017, the popular, multinational beverage company, Diageo, purchased Casamigos.
Diageo paid a whopping seven-hundred-million dollars for the brand. But that’s not all. A further three-hundred million dollars was paid due to the brand’s performance at that time.
This payment equated to Diageo paying about five hundred dollars a bottle!
Casamigos Price, Variations & Sizes
Casamigos does not just sell one blend of tequila, they have extended their selection to include several unique blends.
The main purpose of this brand’s creation was to have a tequila with a flavor that did not have to be covered up by salt or lime. That said, there is bound to be a blend for every taste preference.
Casamigos Joven Mezcal
While these drinks can be enjoyed straight, they can also be used in the creation of a number of different mixers. This makes the number of flavors you can experience from these drinks much larger!
The variations available are named after traditional types of tequila. Blanco is also known as White, Silver, or Plata and it is crystal clear in appearance.
Reposado is also known as rested or aged and is golden brown in color. Añejo is also known as vintage or extra-aged and it is a light caramel color. And finally, Joven is also known as gold and is honeyed in appearance.
Although Casamigos offers a unique experience with their blends of tequila, it may not be to everyone’s taste. If this is the case, there are several plausible alternatives.
- Roca Patrón Reposado – This brand was established in 1989
- Santo Mezquila – This brand was established in 1937
- Fortaleza Blanco Tequila – This brand was established in 2005
- Casa Noble Anejo Tequila – This brand was established in the late 1700s
- Código 1530 Rosa Tequila – This brand was established in 1530
- Chamucos Blanco Tequila – This brand was established in 2009
- Cenote Blanco Tequila
- El Tesoro Añejo Tequila – This brand was established in 1990
- Teremana Small Batch Tequila – This brand was established in 2020
- El Bandido Yankee Tequila – This brand was established in 1937
- Dano’s Dangerous Tequila Añejo – This brand was established in 2018
- Clase Azul Reposado Tequila – This brand was established in 2000
- Siempre Tequila Plata – This brand was established in 2015
How To Drink Casamigos
Thanks to the mastery behind the creation of this drink, the best way to drink this tequila is by sipping it neat!
To properly enjoy this experience, you should make use of a tulip or ‘copita’ shaped glass. If you do not have one of these glasses on hand, you could replace it with a regular wine glass.
However, if you are determined to shoot this drink, it is best to find a Mexican shot glass. Mexican shot glasses are distinctive as they are taller and thinner than a regular shot glass. These glasses are known as “caballito” shot glasses.
In Mexico, tequila is typically served chilled, but other parts of the world tend to serve the drink closer to room temperature. If you are new to this drink, you may enjoy it more served chilled. It can also be enjoyed on the rocks.
Additionally, and most commonly, Casamigos tequila can be used in the creation of a number of different mixers. Some popular mixers created using Casamigos tequila include:
- Tequila Lemonade
- Tequila Spritzers
- Ginger Beer Margarita
- Bloody Maria
- Casa Clean Margarita
- Spicy Roots
- Mi Casa
- Añejo Old Fashioned
- Siesta with Campari and grapefruit
- Tequila Sour
- Cadillac Margarita
- Tequila Soda
- Ranch Water
This list was just to name a few. There are a number of excellent combinations you can try with the different blends of Casamigos!
Much like types of alcoholic beverages, this tequila is best stored in a cool and dry location. Ideal storage temperatures are between 55°F and 60°F. This temperature range will preserve the tequila.
What does Casamigos mean?
The name Casamigos is a combination of the words ‘casa’ and ‘amigos’. That said, the brand name is loosely translated to ‘house of friends’ which is the perfect description for this distinctive brand!
Is Casamigos expensive?
Casamigos tequila is not overly expensive. It is priced at around $55, which is pretty average for a bottle of tequila.
Why is Casamigos so popular?
The popularity of the Casamigos brand is likely due to the two famous co-founders. However, over the years, the brand has maintained its popularity for the quality of its alcohol blends.
Is Casamigos a sipping tequila?
Casamigos was specifically designed to be enjoyed as it is and not have a flavor that had to be covered with a throwback of lime or salt.
Thanks to this brand’s specific blend of flavors, this tequila can be enjoyed straight or on the rocks. The rich and refined flavors are perfect to be enjoyed by sipping.
What is Mezcal?
Mezcal is an alcoholic beverage that is distilled. It is made from any type of maguey.
What is the difference between tequila and mezcal?
Tequila is a type of mezcal. Mezcal is defined as any liquor that is agave-based. This, therefore, includes tequila as it is made from blue agave.