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Martha Stewart Wine Club Review

Ryan Marshall
Last Updated: March 7th, 2023

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There are many different wine subscription services out there today, and each of them takes a slightly different approach when it comes to delivering their customer’s monthly, bimonthly, or quarterly shipments of wine.

The Martha Stewart wine club is one of the most recognizable brands in this industry, in no small part due to its association with world-renowned chef and television personality Martha Stewart. As such, many are looking for a Martha Stewart Wine Club review to better understand the service.

This guide will take a deep dive into the Martha Stewart wine club, and help you decide whether it is a good option for your lifestyle and taste!

Considerations When Choosing a Wine Club

choosing a wine club

There are many different reasons that people enjoy online-based wine clubs, and they can be a great way to explore new bottles of wine from around the world that you otherwise may have not known existed.

Online-based wine clubs are great options for those with adventurous palates who love trying new things. There are a number of wine subscription services that showcase bottles of wine from all over the world and place an emphasis on discovery.

These remote wine club services are also great for wine enthusiasts who have access to a proper wine storage area such as a wine cooler or cellar. Wine club subscriptions are a great way to fill out a wine cooler with a variety of different wine styles.

With so many different companies offering different takes on the wine delivery subscription model, there are a number of different factors that need to be taken into consideration when comparing different wine club options.

One of the most important considerations to make is your budget and the cost of the subscription service. While it is important to choose a service that is priced well within your budget, the value of the service itself should also be taken into consideration.

Certain wine subscription services offer a better value than others, even while costing slightly more. Value refers to the amount and quality of wine received for the price, and not simply the overall cost associated with the service.

Some wine subscriptions offer heavily discounted bottles of wine, while others focus primarily on curation over value. As long as a given service falls within your budget, it is always best to choose a service with the best value.

Reliability and reputation are also important factors to consider, as the internet is full of less than reputable companies with questionable business practices.

Choosing a well-established wine delivery service is a great way to ensure a great product with quality customer service.

Introducing the Martha Stewart Wine Club

introducing the martha stewart wine club

The Martha Stewart Wine Club features many different bottles of wine from all over the world that are hand selected for their mass appeal and food-friendly qualities. Customers can choose from a single wine box, or sign up for regular deliveries.

The average bottle cost for the wines included in Martha Stewart Wine Co. boxes is around $20, which is a great value considering that many bottles hail from world-famous wine regions where bottles can cost more than triple the price.

For standalone purchases, there are three options to choose from. “Oh So Blanc” features six different white wines, while “Bold Reds” showcases six different bottles of red wine. There is also an “Elegant European Rosé Trio” that includes three bottles of high-quality pink wine.

While these three curated wine box options are recommended for first-time customers, they are not the only way to enjoy what the Martha Stewart wine club has to offer. Customers are able to select individual bottles from the website, as well as sign up for regular monthly shipments.

The Martha Stewart wine club is a great option for casual wine enthusiasts who are interested in trying a variety of different bottles of wine from around the globe. It is not the best option for serious wine lovers who enjoy high-end bottles of wine from established well-known producers.

Martha Stewart Wine Club Pros:

  • Low-priced wines that deliver on quality and value
  • Elegant packaging and presentation
  • Powerful trusted brand name of Martha Stewart
  • Includes suggested food pairings for each bottle of wine
  • Food pairings are accompanied by Martha Stewart recipes online
  • Great way to try new wines from all across the world

Martha Stewart Wine Club Cons:

  • The majority of wines are value driven and relatively unknown
  • Not the best option for fans of high-end wine producers
  • Limited selection of specialty wines including natural wines, vegan wines, etc.

Features and Benefits of Martha Stewart Wine Club

features and benefits of wine club

Each wine club subscription service does things a bit differently, so we have broken down the five most important features of the Martha Stewart wine club to help you decide if it is the right fit for your needs, budget, preferences, and lifestyle.

Association with the Martha Stewart Brand

One of the first things that jump out to prospective customers who come across the Martha Stewart wine club is its association with the trusted chef, author, and television personality. Martha Stewart is one of the most famous and respected names in the culinary industry.

Many people have quite literally grown up with Martha Stewart in their home in one way or another, as her many recipe books and cooking programs are staples in the kitchens and on televisions of many households across the world.

When navigating the website, it is immediately apparent that the signature classy and elegant design associated with the Martha Stewart brand is present throughout the company. Everything from the website itself to the packaging and food pairings is thoughtfully crafted and designed.

The fact that the Martha Stewart brand name is so strong also helps make these wine boxes and subscriptions fantastic gift options, as recipients are likely to recognize the brand name even if they aren’t experienced wine drinkers.

This large brand name is also helpful when it comes to advertising and recognition, as it has been highlighted by a number of different trusted publications, online video series, and television programs including Vanity Fair, Vogue, and Bon Appétit.

Food Pairings and Recipes

One of the best and most unique features of the Martha Stewart wine club is the fact that each shipment comes equipped with food pairing suggestions for each individual bottle. While some other wine delivery services include food pairings, this company takes it a bit further.

Along with each food pairing suggestion are directions on where to find an online recipe for the meal published by Martha Stewart herself. Many of these recipes have been included in expensive and highly regarded recipe books over the years.

Having recipes in hand to go along with food pairings adds an extra layer to the Martha Stewart wine club that is not present with any other service. Cooking and enjoying a meal accompanied by the perfect bottle of wine is one of the best ways to enjoy a night in.

Many of the included food pairings are fairly straightforward, making them a great option for the majority of households. Other pairing suggestions are a bit more adventurous, making them better options for those who like to broaden their horizons regularly.

The beauty of the food and wine pairing suggestions included in the Martha Stewart wine club is the fact that they include a variety of different pairings that range from safe to adventurous. Nearly all ingredients can be found at major grocery stores, making shopping quick and simple.

Quality Value Driven Wines

One of the most important factors when it comes to choosing an online-based wine delivery subscription service is the types and styles of wine that are included in each shipment. Certain companies focus on low prices, while others stick to more famous wine regions.

The Martha Stewart Wine Club provides a balance between price and quality by sourcing wines from smaller producers that are located in world-famous wine regions that are acclaimed for producing high-quality wine grapes.

By striking a balance between value and quality, the Martha Stewart wine club is able to offer reasonable prices on cases of wine that include many different award-winning bottles. This makes it one of the top options for budget-conscious customers who enjoy good wine.

The subscription service includes 12 bottles of wine that are delivered every 12 weeks, and prices vary depending on the option selected. The white wine package costs $122, while the red wine package only costs $113. The shipping cost is included in these prices.

With an average bottle cost of around $20 each, the Martha Stewart wine club is one of the top options when it comes to delivering high-quality bottles of wine to customers without breaking the bank and staying within a reasonable budget.

Variety of Options

Another appealing feature of the Martha Stewart wine club is the fact that there are a variety of different wine and membership options to choose from. This allows wine lovers of all types to find a solution that best fits their needs.

One of the most simple and straightforward ways to shop the wide selection of quality value-driven wines that Martha Stewart Wine Co. has to offer is by choosing individual bottles from the extensive online wine shop.

This is the best option for casual wine enthusiasts who only have room for a handful of bottles in their homes at any given time. There is an added shipping charge for these smaller orders that can be avoided by purchasing at least six bottles at once.

The most popular options within the Martha Stewart wine club are the different “Wine Pack” options that include 12 bottles each. Customers are able to choose between red and white wine packages, and there is also a three-bottle package of European Rosé selections.

The wine club subscription service signs users up for one of these wine packs every three months, with included wines changing each shipment. This allows wine club members to enjoy one bottle per week, as 12 bottles are delivered every 12 weeks.

Reliability and Customer Service

When it comes to online wine delivery subscription services, one of the most important factors for many new customers is the reliability and reputation of the company. Shipping wine can be a complicated process, and not all companies excel at customer service concerns.

The Martha Stewart Wine Co. has been in operation since 2017, and while this may not seem like a particularly long time, they are one of the more established players in the wine subscription service sector.

Since launching in 2017, Martha Stewart Wine Co. has developed a reputation for reliability and providing quality customer service. Having the power of a large brand behind the company allows for resources and quality infrastructure that has already been put in place.

A quick search around the internet will turn up many positive reviews on the Martha Stewart wine club, and there are very few reports of unhappy customers. Those who have reported issues have also reported prompt and quality customer service to resolve any and all issues.

Alternatives to the Martha Stewart Wine Club

alternatives to the martha stewart wine club

While the Martha Stewart wine club is one of the most popular options on the market that is well suited for the widest variety of casual wine enthusiasts, it is far from the only service of its kind. Firstleaf, Winc, and Naked Wines are all popular wine delivery services that are highly regarded.

Firstleaf is one of the fastest-growing companies in the wine delivery subscription space, and they have gained popularity due to their detailed 13-question quizzing system. This quiz allows them to match the best possible wines with each customer’s tasting preferences.

Firstleaf offers a 100 percent money-back guarantee where customers receive the full price of any bottle that they did not enjoy in the form of store credit. This is one of the best satisfaction guarantees in the wine business and is a quick and hassle-free process.

Winc Wine Club is another service that uses a quiz to better understand the palates and preferences of each customer, though they employ a very different business model when it comes to a wine delivery service.

Winc is one of the only companies in the business that makes their own wines, which they create using grapes from all over the world. This allows them to create new wines specifically suited to their customers based on user feedback while keeping costs and prices low.

Naked Wines is one of the most interesting companies in the wine delivery space, and they use a unique crowdfunding business model to directly support small and independent winemakers. By supporting small winemakers, they are able to source large quantities of wine at a low cost.

This allows customers of Naked Wines to enjoy high-quality bottles of wine that are moderately priced and can not be found anywhere else. There is also a personal touch to being a Naked Wines customer, as winemakers frequently provide updates throughout the harvest season.

Martha Stewart Wine Club Review – Conclusion

The Martha Stewart wine club is well known as one of the best “crowd pleasers” in the online-based wine delivery subscription business, as it offers quality food-friendly wines that are moderately priced.

The fact that it carries the name recognition of the world-famous Martha Stewart brand is another positive, and each box is beautifully decorated as one would expect from a Martha Stewart product.

Click here to take a look at the Martha Stewart Wine Co. website, and take a look at the wines that they currently have available for delivery!

About The Author

Ryan Marshall

Ryan is a full time freelance writer who can most often be found on the disc golf course or local coffee shop when not behind a keyboard. He is an avid traveler and lover of all things sports and outdoors. Ryan is also a certified level one sommelier, and is endlessly curious about the world of high end beverages. Writing about wine, coffee, and other specialty beverages has given him a chance to take a deeper dive into his research, and he loves helping people find the perfect drink for their palates and preferences!

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