There are some drinks that you can order at any bar, restaurant, or event that will not be followed by any questions. These are iconic drinks that everyone knows, everyone knows how to make, and you know what to expect every time.
Even some very popular drinks have variations that need discussion. For example, if you order a Margarita you need to specify frozen or on the rocks, salted rim or unsalted, and possibly what flavor.
For other vintage cocktails, you may need to designate your preferred brand, shaken or stirred, muddled, blended, the list can be endless. The ultimate iconic drink that needs no discussion past the simple order is the 7 and 7.
Once you make this order you’ll get a nod and then be presented with an attractive fizzy highball glass filled with Seagram’s 7 Blended Whiskey and 7-Up.
Seagram’s 7 Blended Whiskey mixed with 7UP has been around for a long time and it will continue to be around. It’s simple, it’s classic, and it’s smooth.
Seagram’s 7 Blended Whiskey also goes across all demographic categories and tax brackets.
A 7 and 7 is just as likely to be enjoyed in a business meeting as it is at a friend’s house party or dive bar. Seagram’s 7 Blended Whiskey is truly an important member of the pantheon of iconic spirits.
A Brief History of Seagram’s 7 Whiskey
It’s safe to say that Seagram’s 7 Blended Whiskey had a unique journey to get where it is today. It started over 150 years ago and the company traded hands many times.
A combination of business decisions and consumer tastes also took Seagram’s 7 for a ride. At different points, Seagram’s 7 was the most popular spirit company and on the brink of being obsolete. Thankfully the last 20 years or so have seen some stability.
Seagram’s distillery dates back to 1857 which they also mention on the label. Back then the company was based in Canada. This makes sense as Canada is world-renowned for its love of blended whiskey.
Seagram’s remained an independent company for many years and was involved with a wild assortment of well-known companies and brands like Universal Studios and DuPont.
Seagram’s 7 is now part of Diageo which is one of the largest alcoholic beverage companies in the world. Diageo is also responsible for spirit brands like Tanqueray Gin, Don Julio Tequila, and Bulleit Bourbon.
Seagram’s 7 is a blended whiskey. This means that rather than the whiskey coming from a single batch or barrel it is a blend of many different batches of whiskey.
The result is a smooth, affordable, and approachable spirit. Seagram’s 7 Blended Whiskey shines in most applications but is a real stand-out in its signature 7 & 7 drink.
Seagram’s 7 Whiskey Prices, Variations & Sizes
Seagram’s iconic blended whiskey is known alternately as Seagram’s 7 Blended Whiskey and Seagram’s 7 Crown American Blended Whiskey.
No matter what you call it you’re going to get an affordable but quality product when you take that first sip. Seagram’s 7 is a blend of whiskeys selected to get the optimum smooth taste you expect from Seagram’s Blended Whiskey.
How much is Seagram’s 7?
Seagram’s 7 Crown Blended Whiskey is the original variety of blended whiskey. Seagram’s 7 is available in various sizes and is an 80 Proof spirit (40 percent alcohol by volume).
- 375 ml, From $9.99
- 750 ml, From $12.99
- 75 L, From $19.99
Seagram’s 7 Crown Dark Honey takes the great smooth taste of Seagram’s 7 and adds a blend of honey and spices. The result is a blended whiskey with a hint of honey and spice.
This flavored blended whiskey is only available in one size and is slightly less potent than the original at 71 Proof (35.5 percent alcohol by volume).
- 750 ml, From $12.99
Seagram’s 7 Crown Apple is, you guessed it, the Seagram’s 7 you love but infused with apple flavor. This blended whiskey variety still has a straightforward whiskey character but with an unmistakable injection of ripe apple flavor.
Seagram’s 7 Crown Apple like the Dark Honey flavored variety is also 71 Proof (35.5 percent alcohol by volume).
- 750 ml, From $14.99
Seagram’s 7 Whiskey Alternatives and Comparisons
Seagram’s 7 Blended Whiskey is one of the most recognizable and available spirits in the market. If you find yourself without a bottle of Seagram’s 7 there are some other blended whiskey brands you can try out.
The first option is to stay in the Seagram’s family with Seagram’s VO Canadian Whisky. This Canadian blended whiskey is billed as “Canada’s Finest” on the bottle. Seagram’s VO Canadian Whisky is smooth like Seagram’s 7 and is just marginally higher in price on average.
Another fine alternative is Crown Royal Canadian Whisky. Crown Royal is also more expensive than Seagram’s 7 but it has a solid reputation. As an extra bonus, these bottles sometimes come in their own velvet bag.
How to Drink Seagram’s 7 Whiskey
Without a doubt, the best way to drink and enjoy Seagram’s 7 Blended Whiskey is in the 7 and 7. The mixing of Seagram’s 7 and lemon-lime 7UP soda in a highball glass over ice is the perfect way to imbibe Seagram’s 7.
If the 7 and 7 isn’t your thing, Seagram’s 7 also mixes well with other flavors or soda or fizzy drinks. Seagram’s 7 also works nicely on the rocks or as the base of a whiskey cocktail.
Seagram’s 7 should be stored at room temperature or slightly below and kept out of direct sunlight for optimal quality.
FAQ – Seagram’s 7 Whiskey
What kind of whiskey is Seagram’s 7 Whiskey?
Seagram’s 7 Whiskey is indeed whiskey. More specifically it’s an American blended whiskey. Whiskey is aged in small oak barrels and as such there can be variations in flavors from barrel to barrel.
Blended whiskey means that it is a blend of whiskey from multiple barrels or batches that is combined to achieve the desired profile. Blended whiskey is typically more inexpensive than non-blended but it’s also more approachable.
Is Seagram’s 7 Whiskey gluten-free?
Uncertain. Generally, all distilled liquor is gluten-free unless additional flavors are added to the blend after distillation. The distillation process removes any gluten from the alcohol even if the initial ingredients contain gluten.
You can be reasonably certain that the non-flavored original Seagram’s 7 Blended Whiskey is gluten-free. There is less certainty that the Dark Honey and Apple versions are gluten-free as there is not much research out there to suggest anything one way or the other.
If you have gluten intolerance or have Celiac disease you should proceed with caution.
Is Seagram’s 7 Whiskey vegan?
Uncertain. It is extremely rare for whiskey to be made with any animal products so you can reasonably assume that the original Seagram’s 7 Blended Whiskey and the Seagram’s 7 Crown Apple are vegan friendly.
Honey is not typically allowed in a vegan diet so the Seagram’s 7 Crown Dark Honey would be off-limits.
What cocktails can I make with Seagram’s 7 Whiskey?
1.5 oz Seagram’s 7 Crown Blended Whiskey
5 oz 7UP
1 Slice of Lime
Add Seagram’s 7 Crown Blended Whiskey and 7UP to a highball glass filled with ice. Stir well, garnish with the lime slice and enjoy.
1.5 oz Seagram’s 7 Crown Dark Honey
3 oz Lemonade
Add Seagram’s 7 Dark Honey and lemonade to a highball glass filled with ice. Stir well, top with club soda, and serve.
2 oz Seagram’s 7 Crown Blended Whiskey
¾ oz Lemon Juice
¾ oz Orange Juice
1 Dash of Grenadine
Maraschino Cherries (for Garnish)
Orange Slice (for Garnish)
Add the liquid ingredients to a cocktail shaker filled with ice. Shake well, strain into a chilled glass filled with ice, garnish with a cherry and orange slice and serve.
Interesting Facts & Myths
As a testament to the continued popularity of Seagram’s 7 Crown Blended Whiskey and specifically the 7 & 7 cocktail, you don’t need to look further than your own television.
Most recently the 7 & 7 was mentioned on an episode of Winning Time: The Rise of the Lakers Dynasty. Looking back a few years 7 & 7 made appearances in award-winning films like Goodfellas, Saturday Night Fever, and Bridesmaids.
Seagram’s 7 was also seen in the groundbreaking HBO drama The Sopranos.