There are dozens of A list celebrities that have ventured their way into the world of premium spirits. Many tequila companies have welcomed celebrities as partial company owners, as having a celebrity owner adds instant intrigue and attention to any liquor brand.
In this article, we will take a closer look at five celebrities with their own tequila brands that I have found to be of reputable quality, as well as the top drink recommendations for each tequila label.
5 Celebrities With Their Own Tequila Brands
George Clooney – Casamigos
George Clooney is one of the most famous actors in Hollywood, and he has won four Golden Globe awards along with two Emmys and two Academy Awards. While other celebrities often “buy in” to already existing tequila companies, Clooney is the co-founder of his brand.
Casamigos was founded by George Clooney along with two business partners, and today it is one of the most popular tequila and mezcal brands on the market. The company has negotiated distribution deals with some of the largest players in the restaurant industry, and Casamigos is available in nearly every bar in the United States.
Casamigos produces all three major styles of tequila – Blanco, Reposado, and Añejo. They also make a high-quality Mezcal that is very smoky with a distinct aftertaste. While I find all four options to be of good quality, the Blanco tequila is by far the most popular and easy to find.
One of the best ways to enjoy George Clooney’s Blanco tequila is by simply chilling it and serving it as a “shooter.” Oftentimes, salt and limes are served with tequila shots, but Casamigos is clean and smooth enough that this is not necessary for many, especially when chilled.
Michael Jordan – Cincoro
Michael Jordan is a six-time NBA champion that is considered by many to be the greatest basketball player of all time. While many sports personalities argue about this “G.O.A.T.” debate, there are few who deny that he is the undisputed greatest shoe salesman of all time.
“MJ” is no stranger to rolling out a successful brand, as his line of Air Jordan sneakers has become a major part of fashion and culture worldwide. He co-founded Cincoro Tequila along with four other NBA owners in the year 2019, and the brand has been gaining traction fairly quickly.
There are currently five different styles of tequila offered by the Cincoro company. Along with the standard Blanco, Reposado, and Añejo, the company also produces an “Extra Añejo” that is aged between 40 and 44 months. There is also a “Gold” tequila that is made by carefully blending the four other Cincoro tequilas.
The Paloma is a classic tequila-based summer cocktail that has seen a large resurgence in popularity over the past five years. I have found that the flavor profile of Cincoro Reposado lends itself very well to a classic Paloma with club soda, agave, grapefruit, and lime juices.
Dwayne “The Rock” Johnson – Teramana
Dwayne “The Rock” Johnson is an ex-wrestler turned actor that has become one of the most prolific and beloved celebrities in all of Hollywood. He is one of the largest action stars in the world, and long-time fans have noticed that The Rock has started promoting his tequila brand heavily over the last few years.
Dwayne Johnson co-founded Teremana tequila in the year 2020 along with three business partners. Today, the company produces the three primary styles of tequila, and the distribution range and prevalence are slowly increasing year over year.
While the Teremana tequila company is expanding rapidly and becoming more widely available across the United States, it can still be tough to track down in many bars and restaurants. The best place to find Teremana tequila is at large liquor and wine supply chains like BevMo.
When it comes to drinking recommendations with this particular tequila, I find it hard to pass up the producer’s suggested recipe called The People’s Margarita. This is a nod to The Rock’s signature wrestling move called “The People’s Elbow,” and it is a fun spin on the classic Margarita with a splash of pineapple juice.
Rita Ora – Próspero
Rita Ora is a famous British singer and songwriter, and she has stayed relevant in the notoriously fickle pop music scene since she rose to fame in the year 2012. She has also ventured into acting and voiceover work and has recently diversified even further into the tequila business.
Rita Ora serves as the Chief Creative Partner of Próspero Tequila, which is a female-driven brand of high-quality spirits. Stella Anguiano is Rita Ora’s main partner, and the established Master Distiller of 30 years is the visionary behind the company’s products.
While the Próspero tequila company has only been in operation since the year 2019, they have already collected major accolades from around the world for their quality spirits. Their Anejo was rated 97 points by Wine Enthusiast, and their Blaco secured a 93 rating in the prestigious Ultimate Spirits Championship.
The bar team at The Langham Hotel in Sydney, Australia has created a signature cocktail with Próspero’s Anejo tequila called “La Señorita.” It combines grapefruit, lime juice, grenadine, and agave for a sweet and tasty cocktail that still allows the natural flavors of the tequila to shine.
Nick Jonas – Villa One
Nick Jonas is one of the most famous pop singers in the world, and he gained even more popularity internationally when he married the actress Priyanka Chopra. He has now branched into acting as well as a number of other business ventures, including a tequila company called Villa One.
Besides having Nick Jonas as a partial owner, what makes the tequilas of Villa One unique is that they use a blend of different blue agave plants from both the highlands and lowlands of Jalisco. This is not common practice, and the end result is tasty tequila with a unique tasting profile.
Villa One produces all three major styles of tequila, and one of the best uses for the label’s unique tastes is the classic Margarita. I personally prefer a classic margarita made with Villa One Silver Tequila, as it offers a deep flavor and tasting notes not present with many other Blanco tequilas
Celebrities With Their Own Tequila Brands – Final Thoughts
It only takes a quick glance around social media to see how many prominent celebrities have entered the liquor business and are regularly promoting their spirits.
While “celebrity brands” have developed a somewhat questionable reputation in the wine industry, there are a number of different celebrity-owned tequila companies that produce very high-quality spirits.