Sometimes you want to have a beverage like a mixed drink without running the risk of consuming too much alcohol to enjoy the event you are at. This is where hard seltzers come into play. Unlike mixing pure alcohol and soda to top it up, hard seltzers are themselves mixed, alcoholic beverages.
It is also a great option when you want a quick, easy drink on the move. Just not when you are the driver.
Why High Noon Seltzer?
With a lower alcohol content than straight vodka, High Noon has created a line of hard seltzers which taste like a mixed drink without the high alcohol content.
High Noon Seltzers are refreshing beverages that can be enjoyed straight or as part of an elaborate drink. Let us look at the history behind the brand and what they have to offer.
A Brief History of High Noon Seltzer
High Noon Seltzer was launched on May 1st, 2019, by E & J Gallo winery. The seltzers were made to be gluten-free and low-calorie drinks made with real fruit juice and vodka. Their commitment to using real fruit juice allows the beverage to contain no added sugar and keep it as a healthier seltzer option.
E & J Gallo Winery was established in 1933 by brothers Julio and Ernest Gallo in Modesto, California. At the time, the winery began producing over 177 thousand gallons of wine, growing in popularity over time. The winery continued to grow, going on to produce sparkling wines in 1966.
Among the winery’s portfolio are both wines and spirits. Their wines include red wines, sparkling wines, white wines, and both boxed and canned wines. In comparison, their spirits include tequila, brandy, blended scotch whisky, and their High Noon seltzers.
Seltzers have continued to grow in popularity since they first emerged on the market in 2018. At the time there were 10 hard seltzer brands on the market, with that growing to more than 65 by 2020.
This popularity comes from the option of a low-alcohol drink which still allows a slight buzz to be reached.
Deeper Look at the High Noon Seltzer Offerings
High Noon has 13 flavors of seltzers available for purchase, with the flavors ranging from citrus fruits, tropical flavors, and various berries. Each of the flavors is made from soda and vodka to provide a tasty, flavored drink with bubbles and alcohol for a lighthearted and fun celebration.
With 100 calories per 355 ml (12 ounces) can, no sugar, and no gluten, these seltzers are a healthier option when compared to a mixed drink with straight vodka and soda. Aside from the individual cans available, High Noon has 5 packs available with 8 to 12 cans per pack of hard seltzer.
As a limited-time offering, the Tailgate Pack is compromises of 2 grapefruit seltzers, 2 cranberry seltzers, 2 pear seltzers, and 2 black cherry cans. Another limited offering is the Pool 8 Pack LTO, which includes 2 lime seltzers, 2 kiwi seltzers, 2 peach seltzers, and 2 guava seltzers.
The Tropical 8 Pack is made of 2 mango seltzers, 2 passion fruit seltzers, 2 pineapple cans, and 2 watermelon seltzers to create the ideal drink mix for a pool day or a tropical-themed party.
Finally, there are 2 variety packs sold by High Noon. The 9-pack is the first option and includes 2 pineapple cans, 2 watermelon cans, 2 black cherry cans, and 2 grapefruit seltzer cans. Variety 12 is made of the same flavors, with 2 cans of each.
| Item | Average Price | Size per Can |
| High Noon Pear Seltzer | $8 per can | 355 ml |
| High Noon Cranberry Seltzer | $8 per can | 355 ml |
| High Noon Lemon Seltzer | $8 per can | 355 ml |
| High Noon Kiwi Seltzer | $8 per can | 355 ml |
| High Noon Guava Seltzer | $8 per can | 355 ml |
| High Noon Passion Fruit Seltzer | $8 per can | 355 ml |
| High Noon Mango Seltzer | $8 per can | 355 ml |
| High Noon Peach Seltzer | $8 per can | 355 ml |
| High Noon Lime Seltzer | $8 per can | 355 ml |
| High Noon Pineapple Seltzer | $8 per can | 355 ml |
| High Noon Watermelon Seltzer | $8 per can | 355 ml |
| High Noon Grapefruit Seltzer | $8 per can | 355 ml |
| High Noon Black Cherry Seltzer | $8 per can | 355 ml |
| High Noon Tailgate Pack | $19 per pack | 8 x 355 ml |
| High Noon Pool 8 Pack LTO | $19 per pack | 8 x 355 ml |
| High Noon Tropical 8 Pack | $20 per pack | 8 x 355 ml |
| High Noon Variety 8 Pack | $19 per pack | 8 x 355 ml |
| High Noon Variety 12 Pack | $26 per pack | 12 x 355 ml |
3 Alternatives to High Noon Seltzer
1. Truly Hard Seltzer
Established in 2016, Truly Hard Seltzer is an alcohol brand that, like High Noon, makes its seltzers with a vodka base. They use real fruit juice, like High Noon, to make healthier seltzer options. There are over 30 flavors available from Truly, providing an option for most preferences, taste profiles, and drink choices.
Like High Noon, Truly has a range of packs, with 9 options available. The Berry Pack, Tropical Pack, and Holiday pack are like High Noon’s offerings.
Each of the seltzers is sold at an alcohol by volume (ABV) of 5% (10 proof) at $2 per 750 ml, and there are 110 calories, 2 grams of sugar, and 4 grams of carbohydrates per drink.
2. Smirnoff Spiked Seltzers
Smirnoff, a popular vodka brand, began selling their spiked seltzers in 2020 as a low-alcohol option. The introduction of these seltzers comes after the popularity of their flavored vodka ranges, with the seltzers filling a gap in their offering of tasty drinks with low alcohol content, ideal for mixed drinks or cocktails.
Among the flavors available are Pink Lemonade, Peach Lemonade, Red, White, and Berry, with 2 packs available, namely the Neon Lemonades pack, and the Poco Pico pack. Each of the seltzers is sold in a 12-ounce can, at an ABV of 4,5% (9 proof) which is the same as High Noon. This seltzer can be bought for $4 per 750 ml.
3. Topo Chico Hard Seltzer
For those looking for a seltzer made with premium vodka, Topo Chico is a good option. It was established in and has been made to be a naturally flavored hard seltzer, inspired by the natural taste of mineral water. Each seltzer is gluten-free and contains 100 calories and 2 grams of sugar per 12-ounce can.
Among their offerings are 9 flavors, including Signature Margarita, Strawberry Hibiscus, Tropical Pineapple, Prickly Pear, Ranch Water (which tastes like lime), Strawberry Guava, Tangy Lemon Lime, and Exotic Pineapple.
Each seltzer contains 4,5% alcohol (9 proof) and can be bought for approximately $4 per 750 ml.
How to Drink High Noon Seltzer
With vodka as a base, High Noon is a good seltzer type to use as the base for a variety of mixed drinks and cocktails. For a refreshing Lime Mule, which is a play on a traditional Moscow Mule, Advanced Mixology has created a recipe for a fun and refreshing drink for a poolside party or celebration.
You will need 4 ounces of High Noon Lime seltzer, 1 ounce of vodka or gin, 1 ounce of simple syrup, ½ ounce of minced ginger, ½ ounce of lime juice, and ½ ounce of lemon juice. To garnish, you will need 1 lime wedge, 1 mint sprig, and ice cubes.
Start by filling a cocktail shaker with ice, and add the freshly minced ginger, lemon juice, lime juice, vodka or gin, and simple syrup. Shake to combine for 30 seconds then add the lime seltzer. Continue to shake the mixture before straining it into your chosen glass with ice. Garnish it with the mint and lime then enjoy.
There are many ways you could use these seltzers to bring a deeper element to your favorite drinks. Each of the flavors can be used to create a unique drink that will be sure to keep your guests talking and in good spirits.
Frequently Asked Questions
What kind of alcohol is in High Noon seltzer?
While most seltzers are made with fermented cane sugar, High Noon uses vodka as a base ingredient in the making of their beverages. Vodka is made by fermenting a raw material (wheat, rye, or potato) and converting it into alcohol.
Does High Noon have a high alcohol content?
Most hard seltzers have an alcohol content of 4% to 6% (8 to 12 proof) High Noon Seltzer is sold at an alcohol by volume (ABV) of 4,5% (9 proof) meaning it is within the expected amount of alcohol in a hard seltzer.
What kind of vodka is High Noon?
High Noon uses corn vodka to make their hard seltzers, making it a gluten-free beverage. This is ideal for those individuals who have a gluten allergy or gluten intolerance. Additionally, the drink is made with real fruit juice to reduce the artificial sugar in the final beverage.
High Noon is a delectable refreshing drink that, despite its name, can be enjoyed at any time of the day. Enjoy!
